Pond’s toothpaste
Pond’s is a popular brand name for face cream. However the company planned to provide an extension to the product which resulted in a debacle. Although people were quite happy with the product, they were not able to digest the name of a fairness cream attached to toothpaste. No one was interested to buy that toothpaste and the company also →
Rely tampons
If the brand is not good, the company should kill the brand to save the company. That is what happened with Rely tampons. Rely tampons was one of the product which was under research for almost 20 years, but still the brand failed. This super-absorbent tampon used a substance called carboxymethyl cellulose, which would sometimes leave a synthetic residue inside →
Some of the Brands which faced cultural Failures
Some companies were not aware of the importance of culture. If one product is successful in one area, the same product may or may not be successful in some other area. Companies make mistakes to conduct a study before launching a product in the area. For example, the Hallmark was a successful brand in most of the countries except in →
Tired Brands
Do you feel that a brand will last forever? Like Human beings, brands also die. It can never live forever. There have been brands which have lived for more than 100 years. But al last they have to fail. The new generation will not accept old brands. Do you think that Coca-Cola and Pepsi will last forever? Time has not →
Pears Soap
The soap was named after Andrew Pears, who patented its transparent design. The soap was considered to the best in the market and used by Queen of England. The soap had great advertisements too. Soon the brand got popular in US too. Pears became the leading soap marketer in the early half of the 20th century. However the market experienced →
Ovaltine
The company was started in the year 1904 but it never had an opportunity to celebrate its 100th year of excellence. The brand was pretty famous during the early 20th century. Ovaltine was commonly a bed time drink to get a better sleep. Sooner or later it became a drink of high medicinal quality. It was adviced to have Ovaltine →
Parker Pen’s in Mexico
I had been gifted a Parker Pen when I was in my 7th standard. It gave me a great pleasure to use the pen at those times. The reason behind it was I had seen it in advertisements and it had a great influence in me. And during those days, one should be very proud to possess a Parker Pen →
Hallmark’s defeat in France
Hallmark is a very popular greeting card company. It has ensured its success in most of the countries like United States and UK. They cater the needs of everybody from son to grandparents. They cater cards on every occasion- from weddings to birthdays. The cards are sent by thousands of people in a single day. So the company has made →
Rover 75
Rover was a company which was launched in the year 1904 and the company specialized in making cars. Rover’s contribution to the technological advancements in the field of automobiles is worth praise. During the 1950s the company was climbing up and their cars were rolling out from their plants. But 1970s showed the gradual decline. In the year 1994, BMW →
A look in to Branding in 19th century
Branding has been in existence for many centuries before it acquired its modern usage. In those ages, both Greek and Romans used this for promoting their goods. Messages would be written on the streets to make public aware about something. Those messages would depict that this man, at this address, could make ointments. The Greeks used town criers to announce →
Yardley Cosmetics
Yardley had a great heritage but it failed in this 21st century, which was never supposed to happen. The brand was started in 1770 and grew stronger and stronger over the years. They produced soaps, talcum powders and perfumes. It was considered to be used by royal Kings and Queens. They were providing the products to Royal Kingdom. However, after →
KFC
To ease up myself and relax I thought of having a drive through the beach road along with my childhood friends. They suggested me to have a Chicken Bucket from KFC, although it was my usual diet of a week. Since I am a very big fan of KFC, I thought I should write something about KFC. I was just →
VoicePad
Most of the people might not have heard about this product as the company never marketed this product which led to the failure of this innovative product. Altec, which is one of the producer of mighty speakers were over-confident that the product will fly off the shelves without advertising. The product was pretty innovative during those times. VoicePad enables users →
Guerrilla Marketing
In my last post I have mentioned an example of guerrilla marketing. The topic sounded pretty interesting to me and that is the reason that pushed me to write another post on Guerrilla Marketing. We all are the victims of this type of marketing. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing and →
IBM’s Linux graffiti
I thought I missed one important type of Brand Failure and that is Internet Technology failure. I would like to describe the failure of IBM’s Linux graffiti failure. Before explaining the graffiti failure I would like to mention one important type of outlandish technique used in marketing. Most of us might have experienced what is known as guerrilla marketing. The →
Hot Wheels Computer
I am sure that most of the people might not be aware of the release of a computer called Hot Wheels. Patriot Computers’ idea to create computers to boys and girls failed miserably. It was during the software boom of 1990s when a new company called Patriot Computers came with an idea of giving a new dimension to gaming world. →
Branding fails if the company forgets the culture of the market
Globalization has lead to the National Companies to grow in a Multi-National Level. They get more exposure and some of the products from those companies succeed. But one shouldn’t mix the Globalization with homogenization. Suppose that a company from US sets up an office in India and try to market the some of their US brands in India. Can they →
Country Time Cider
Today I will discuss one of the extension failures from Kraft foods. The company has a great heritage and it still serves more than 150 billion people around the world. Their motto is to create smiles from coast to coast. But still some of the brands from the company were failures and one among them was Country Time Cider. In →
Clairol’s ‘Touch of Yoghurt’ Shampoo
The late seventies of twentieth century marked the era of new shampoos. Companies were trying out different strategies for manufacturing and selling new types of shampoos. Among them was Clairol’s Yoghurt shampoo. But this was a brand failure. It didn’t attract customers because nobody preferred to wash their hair with yoghurt. Some of them who bought the product misinterpreted it →
Radion
Radion was a detergent which was manufactured by Unilever. The washing powder failed not because the idea was bad, but because it was not different from other products in the market. One of the reasons why the product failed was that its perspectives were not clear to the consumers. Radion came in bright orange colour packets which were pretty attractive. →
Crystal Pepsi
In my earlier post I had mentioned about the failure of New Coke. Similar mishap happened with Coca-Cola’s rival company, Pepsi. In 1992, Pepsi identified a gap in the market and found that there are no clear colas available in the market. The company has been into a variety of diet colas, cherry colas, sugar free colas etc. But they →
Persil Power
This is a detergent manufactured by Unilever. It was during 1990s, when P&G and its competitor Unilever was trying out their experiments on detergents, Unilever came with a strong product called Persil Power which removes stain. The company released this product mainly as a competition to P&Gs Ariel. This detergent was very powerful such that it not only removes the →
Bad Idea causes Brand Failure
The question to be dealt with is, how do bad products come to market, if the consumer doesn’t want it? Why we create them? Who gives them the idea to make it? Many brands fail because of bad ideas. They haven’t been properly researched. Whether you go for the cleverest brand strategy, a brand can fail because of an unrealistic →
Lessons to be learned from New coke
Never Clone your rivals: Coke was trying to come with a similar product like Pepsi and they miserably failed in that process as it had an overlap with Pepsi. Never be scared to U-turn: They were able to generate a great bond between the product and the consumer after they scrapped the original coke. Concentrate on Brand’s perception: We should market the →