Pond’s is a popular brand name for face cream. However the company planned to provide an extension to the product which resulted in a debacle. Although people were quite happy with the product, they were not able to digest the name of a fairness cream attached to toothpaste. No one was interested to buy that toothpaste and the company also faced huge competition from the toothpaste giant Colgate. Pond’s other extensions like soaps were successful, but the toothpaste never became a success. The main attribute of toothpaste is taste and that mismatched with the cream which is used externally. Most people believed that ponds belonged to fragrance and freshness and they were not able to link Pond’s name to taste. Other extensions of ponds were successful. The brand however is still a great success after the introduction of fairness cream for men. The brand also is advertised according to the present needs which have made it the one of the best fairness cream.
The company made a blatant mistake by not understanding the essence of the product. However, the company understood its mistake and accepted its defeat and withdrew the product from the market. Can you imagine Colgate coming up with face creams?

If the brand is not good, the company should kill the brand to save the company. That is what happened with Rely tampons. Rely tampons was one of the product which was under research for almost 20 years, but still the brand failed. This super-absorbent tampon used a substance called carboxymethyl cellulose, which would sometimes leave a synthetic residue inside →

Some companies were not aware of the importance of culture. If one product is successful in one area, the same product may or may not be successful in some other area. Companies make mistakes to conduct a study before launching a product in the area. For example, the Hallmark was a successful brand in most of the countries except in →

Do you feel that a brand will last forever? Like Human beings, brands also die. It can never live forever. There have been brands which have lived for more than 100 years. But al last they have to fail. The new generation will not accept old brands. Do you think that Coca-Cola and Pepsi will last forever? Time has not →

The soap was named after Andrew Pears, who patented its transparent design. The soap was considered to the best in the market and used by Queen of England. The soap had great advertisements too. Soon the brand got popular in US too. Pears became the leading soap marketer in the early half of the 20th century. However the market experienced →

The company was started in the year 1904 but it never had an opportunity to celebrate its 100th year of excellence. The brand was pretty famous during the early 20th century. Ovaltine was commonly a bed time drink to get a better sleep. Sooner or later it became a drink of high medicinal quality. It was adviced to have Ovaltine →

I had been gifted a Parker Pen when I was in my 7th standard. It gave me a great pleasure to use the pen at those times. The reason behind it was I had seen it in advertisements and it had a great influence in me. And during those days, one should be very proud to possess a Parker Pen →

Hallmark is a very popular greeting card company. It has ensured its success in most of the countries like United States and UK. They cater the needs of everybody from son to grandparents. They cater cards on every occasion- from weddings to birthdays. The cards are sent by thousands of people in a single day. So the company has made →

Rover was a company which was launched in the year 1904 and the company specialized in making cars. Rover’s contribution to the technological advancements in the field of automobiles is worth praise. During the 1950s the company was climbing up and their cars were rolling out from their plants. But 1970s showed the gradual decline. In the year 1994, BMW →

Branding has been in existence for many centuries before it acquired its modern usage. In those ages, both Greek and Romans used this for promoting their goods. Messages would be written on the streets to make public aware about something. Those messages would depict that this man, at this address, could make ointments. The Greeks used town criers to announce →